Three of his rigs rolled into White Cliffs, about three hours northeast of Broken Hill, on Saturday on their way to a nearby station, offering some relief for at least one local grazier.

As feed prices skyrocket because of the demand, Mr Wilson has kept his as low as possible.

"At the end of the day, we've got to help these farmers," he told AAP.

"They're struggling and it's just unfortunate I can't help them all.

"I'd like to."

The hay he's carting has come from around Horsham, with his company based at Koroit, near Warrnambool.

He'll drop his load of about 140 bales off then head straight back with a view to returning to the region next week.

Sadly, the hay won't go far.

The property he's heading for on Saturday is going through about 400 bales a week to keep its stock alive.

Despite the tough times being endured by those in the western districts, Mr Wilson said he remained struck by the determination of locals to continue to pay their own way and to remain positive.

"They manage a smile no matter where you go," he said.

"They're great people."

Australian Associated Press